Last Updated on 2 years by AlexJames
The New Dutch Bros CTO Talks Company Growth. On December. 1st, Leigh Gower became Dutch Bros Coffee’s chief technology. The announcement was just three months following the time. When the firm announced its IPO at the New York Stock Exchange.
As Dutch Bros expands to new markets. Gower says her role within this company will be to make use of technology in a manner. That improves the customer and employee experience. She also wants to provide the same corporate culture regardless of which region they go to. Dutch Bros expands.
Before she entered her position in Dutch Bros. Gower did 13 months of service as technology vice president at the online jeweler the Blue Nile. In the past, Gower served as senior director of technology and product at T-Mobile and was an executive consultant for Slalom Consulting.
Gower spoke to Oregon Business about her new job, and how technology is integrated into the company’s plans for expansion. As well as how Dutch Bros Straw Dutch Bros Straw Code. can protect its customers’ and employees’ data from cybercrime.
If you are Dutch Bros’ first CTO What will be your responsibilities as the company grows
You shouldn’t be able to publicly trade as a business unless the technology is at the heart of your business.
As we plan our growth in the future, technology has to play a greater role to ensure that our experiences are smooth and communication seamless. My responsibility is to preserve and protect Our culture while we become larger and expand the technology ecosystem that surrounds our employees
What is your role when the company grows?
You shouldn’t be able to be a public company unless the technology is at the heart of your business. As we plan our growth in the future, technology has to play a greater role in ensuring that experiences are seamless and communication seamless. The mission I have been assigned is to preserve and protect the culture of our company as we grow larger and expand the technology ecosystem that surrounds our employees.
The foundation of our culture is that we want to be entertained. When you go to an establishment, there’s music on and the baristas actually walk right up to you, speak with you, and even ask you questions about your day. We’ve discovered that the main reason why many people go again for more visits to Dutch Bros is because of the chance to chat with our baristas.
What do you think technology can contribute to?
It’s my job to help the team to be able to do what they are best at. There’s technology in our shop that can be made more efficient and more automated in the small space so that the team members can focus more on the needs of the customer.
In HR, there’s also technology that employees utilize for managing their benefit plans as well as their personal information about the company. All of these could be improved to create lower friction for the user.
If you’ve been an Apple client, you know that they’re excellent at navigating the interface and the best way to utilize apps so that you can accomplish. Whatever you wish to accomplish. They can provide a simple user experience. Switch onto Android as well as Windows and you have to struggle. We’re looking to make use of technology as often as possible however, we must do it in a way that’s never a hassle for our users.
There’s technology in the shop that could be improved and automated within this small space, to allow our employees to focus more on the requirements of the client.
On December. 1st Leigh Gower became Dutch Bros Coffee’s first chief technology officer tech. The announcement was made just three months after when the company announced its initial public offering on the New York Stock Exchange.
Before her new position as vice president of Dutch Bros, Gower did 13 months as the vice president for tech for the online jewelry retailer the Blue Nile.
In the past, Gower served as senior director of product and technology at T-Mobile as well as an Executive Consultant for Slalom Consulting.
Is There a Dutch Bros Straw Code?
There is a report of a Dutch Bros CTO Straw Code. The company has yet to admit it, however, there are reports that it is in existence. You may have seen coloured straws while you sip coffee in the cafe, and thought about how they functioned. Here are some ideas and additional information about Straw Code.
Here are some of the reasons for people to purchase straws that are white or coloured. Learn more about it here!
You might be wondering what you can find out more about The Dutch Bros Straw Code. It’s a method for secret employing employees to divulge to clients the secret they’ve discovered.
The straws come in a range of colours and each has a distinct significance. Most times, they have straws that are pink or yellow, however, they can be found in various shades. Though they’re not concealed truth, some people believe it’s a way to interact with customers.
The past two years have demonstrated that businesses have to be prepared for the growing risk, the prevalence. And the sophistication of cyberattacks. As well as cybercrime.
How do Dutch Bros defend its customer and employee data from hackers?
It’s about analyzing the perpetrators of fraud to determine… How they operate so that you’re able to stay ahead of them. It’s also making sure that you have the right defences and guidelines. However, we need to ensure that we don’t do it in a disruptive manner. To the experience of the customer.
Every time there’s an incident, companies are constantly investigating what’s going on at the back of the scene. What was the opening which allowed the criminal into the company? Every incident is a learning experience but at the same time, we must be able to think ahead and innovate. This means that we need constantly be looking for where our weaknesses are.
Our experts are within our department and are always investigating ways in which criminals can get access to the ports on the internet. Or any other place.
What made you want to work in technology?
I began my career in the business world. I was passionate about brimming technology through eCommerce and services. This allowed customers to manage their accounts online without needing to call or contact anyone. To improve customer experience, those who worked closely with technology had to do so. As I worked towards supporting clients, I took on more technical responsibilities.
I have a lot of experience in helping companies to transform their technology stacks. Dutch Brothers came to my attention and have a great culture. I felt this was an exceptional opportunity to help a brand.
How did Dutch Bros become technologically advanced during the outbreak?
The Dutch Bros app shows how we have grown as a company during the epidemic. We went from using an old-fashioned punch card to an online solution.
We have many things in the pipeline to improve the user experience. Many ideas and new features are being explored. After we have tested it, it will be ready for rollout.